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Fox international Channels Ids

Popcorns and Coins

by Plenty™ (www.plenty.tv)

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Fox Channels entrusted us the task of generating two IDs to refresh its current Identity.

The idea was to generate two pieces that coexist but have two different concepts, Pop Corns and Coins. The first one, Pop Corns, turns the Fox iconic "O" into pop corns! In the second, so called "Coins", the "O"  are coins that run and get into slots to cross a threshold in which they end up floating of happiness.

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Fox Channels nos encomendó la tarea de generar dos IDs para refrescar su Identidad actual.

La idea fue generar dos piezas que convivan pero que tengan dos conceptos diferentes, Pop Corns and Coins.

El primero de ellos, Pop Corns, convierte el ícono de la O de Fox en pochoclos!

Mientras que en el segundo, llamado "Coins", las O son monedas que corren y se introducen en unas ranuras para cruzar un umbral en el cual terminan flotando de felicidad.

Client:

Fox International Channels

Fox International VP'S:

Florencia Pico

Box Branding Director:

Mariano Barreiro

Fox Art Director:

Natalia Español

Directed by:

Plenty™

Art Director:

Pablo Alfieri

Animation Director:

Mariano Farías

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Design:

Pablo Alfieri

3D Animation:

Mariano Farias & Sebastian Livingston

3D Rendering & Lighting:

Mariano Farias & Sebastian Livingston

Compositing & Postproduction:

Mariano Farias

Montage & Edition:

Mariano Farias

Production:

Inés Palmas

Sound Design:

Santiago Lazarte (DeSant)

Year:

2010