—Client / 客户
雨果跨境

—Project name & type/项目名称&类型
《2025雨果之夜VCR》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024/01/20

—Production cycle / 制作周期
20DAY

 1. BACKGROUND PROJECT

The 2025 Hugo Conference is an annual grand gathering of the cross-border e-commerce industry, scheduled to be held in Shenzhen on January 15th. The theme of this conference is "Peak Dialogue in the Cross-Border Industry," aiming to explore the opportunities and challenges faced by Chinese companies going global under the new global economic landscape. The conference will delve into the trends of brand globalization and explore how Chinese brands can achieve innovative breakthroughs and reach new heights in the wave of the global economy.

2025年的雨果大会是一场跨境电商行业的年度盛宴，将于1月15日在深圳举行。这次大会的主题是“跨境行业巅峰对话”，旨在探讨在全球经济新格局下，中国出海企业面临的机遇与挑战。大会将深入探讨品牌全球化的趋势，并探寻中国品牌如何在全球经济浪潮中实现创新突破和新的高峰。

One of the highlights of this conference is the roundtable dialogue, which will be moderated by XinYue Sheng, managing partner of Xinchen Capital. The guests participating in the dialogue include Nobel laureate in Economics and Royal Professor of Economics at the London School of Economics and Political Science, Christopher A. Pissarides, as well as other industry leaders. They will engage in in-depth discussions on several core topics, such as market trends, industry challenges, and future opportunities, providing valuable experience and insights for cross-border enterprises.

此次大会的亮点之一是圆桌对话，将由信宸资本管理合伙人信跃升主持。出席对话的嘉宾包括诺贝尔经济学奖得主、伦敦政治经济学院经济学皇家教授Christopher A. Pissarides，以及其他行业领袖。他们将围绕多个核心话题进行深度交流，如市场变化趋势、行业挑战、未来机遇等，为跨境企业提供宝贵经验和见解。

Overall, the 2025 Hugo Conference is a comprehensive platform that combines exchange, discussion, and learning, offering a rare opportunity for practitioners in the cross-border e-commerce industry to understand the latest trends, broaden their horizons, and establish connections with other industry leaders.

总的来说，2025雨果大会是一个集交流、探讨、学习于一体的平台，为跨境电商行业从业者提供了一个难得的机会，以了解行业最新动态，拓展视野，并与其他行业领袖建立联系。

2. STORYBOARD 

The scene begins with a dark starry sky. As the画面continues, a series of sparkling starlit scenes emerge one after another on the screen, showcasing the core philosophy of the Hugo Conference. Following this, the portraits of the Hugo Conference guests slowly appear. Then, the English name of the 2025 Hugo Conference is displayed, symbolizing Hugo's cross-border journey and the step into a new decade.

画面开始，是黑暗星空的场景，随着画面的继续，出现不断的画面，一个个星光闪闪的场景跃然屏上，展现了雨果大会的核心理念。随之，雨果大会嘉宾群像缓缓出现，紧接着，2025雨果大会的英文呈现寓意着雨果跨境，迈向新的十年。

 3. CHARACTER SETTING

In terms of visual design, the MG animations for the Hugo Awards Convention adopt a planetary and cosmic style, with a color scheme dominated by dark tones, creating a sense of trendiness in universe technology. The elements within the animation are designed with simplicity yet without lacking detail, reflecting the Hugo Awards' pursuit of quality while also aligning with modern aesthetics that favor minimalism.

在视觉设计上，雨果大会的MG动画采用了星球，宇宙的风格，色彩搭配以暗色调为主，营造出一种宇宙科技的新潮感。动画中的元素设计简洁而不失细节，既体现了雨果大会对品质的追求，也符合现代人对简约美的审美需求。

The conceptual design of the 2025 Hugo Awards Convention is themed "Journey Through Time and Space: The Infinite Frontiers of Science Fiction Literature." It integrates elements of futurism and technological innovation, focusing on three core concepts: exploration of time and space, literary heritage, and technological innovation, to create a gathering imbued with a science fiction atmosphere. The design includes a futuristic color scheme, geometric shapes, and science fiction elements for the main visual, as well as interactive experiences and activities with strong storytelling, aiming to immerse attendees in an experience of science fiction literature and technological development.

概念设计方面，雨果大会以“时空之旅：科幻文学的无限边疆”为主题，融合未来主义和科技创新元素，通过时空探索、文学遗产和科技创新三个核心概念，打造一个充满科幻氛围的盛会。设计包括未来感色彩、几何图形、科幻元素的主视觉，以及互动体验和故事性强的活动，旨在营造一场沉浸式的科幻文学与科技发展体验。

 4. CAMERA VOICE DESIGN

In terms of visual language, the MG animation for the Hugo Awards features a science fiction and futurism theme. It creates a visually modern and sci-fi atmosphere through a galaxy opening sequence, dynamic logo display, smooth scene transitions, introduction of guest portraits, presentation of core concepts, and an animation ending with the English name of the Hugo Awards, delivering an engaging visual experience.

在镜头语言上，雨果大会的MG动画以科幻和未来主义为主题，通过星系开场、动态标志展示、流畅的场景转换、嘉宾群像介绍、核心观念展示、以雨果大会英文为结尾的动画，营造了一个充满现代感和科幻氛围的视觉体验。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果