—Client / 出品方
多特瑞
—Project name & type/项目名称&类型
《多特瑞2025》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2025年1月3日
—Production cycle / 制作周期
25 days
1. BACKGROUND PROJECT
Dortmund, a brand with the core concept of "truth and purity", has been committed to bringing the gift of nature - essential oils - into every family since its inception. In this vibrant and hopeful year of 2025, we welcome a new chapter in the Dortmund LRP loyalty customer feedback program! This is not only a feast about essential oils, but also a sincere invitation to a better life. This time we are launching the LRP Loyalty Customer Feedback Program, aiming to provide more discounts and rewards so that everyone who loves essential oils can enjoy the beauty and nourishment brought by Dortmund.
多特瑞，一个以“至真至纯”为核心理念的品牌，自诞生以来便致力于将大自然的馈赠——精油，带入每一个家庭。在这个充满生机与希望的2025年，我们迎来了多特瑞LRP忠诚顾客回馈计划的全新篇章！这不仅是一场关于精油的盛宴，更是一次对美好生活的真挚邀约。本次我们特别推出LRP忠诚顾客回馈计划，旨在通过更多的优惠与回馈，让每一位热爱精油的你，都能享受到多特瑞带来的美好与滋养。
The theme of this MG animation is "Fragrant Departure of 2025 Dortmund LRP Loyalty Customer Feedback Program". Through vivid images, we will tell you the brand story of Dortmund and showcase our core values - lighting up life with essential oils and warming people's hearts with feedback.
本次MG动画以“2025多特瑞LRP忠诚顾客回馈计划芳香启程”为主题，通过一段段生动的画面，为您讲述多特瑞的品牌故事，展示我们的核心价值——用精油点亮生活，用回馈温暖人心。
2. STORYBOARD
At the beginning of the animation, as the lively flower elements slowly appear, water droplets with tails and petals, like a spring rain, moistening every inch of the land and heralding the official launch of the Dortmund LRP project. Next, the animation showcases four great value first purchase sets through petal elements. From the full essential oil set of 2000PV, to the home care set of 400PV, to the practical sets of 225PV and 125PV, each one enjoys great discounts and reward percentages, and has the opportunity to earn additional reward points!
在动画的开篇随着灵动的花元素缓缓出现，水滴带着拖尾和花瓣，仿佛一场春雨，滋润着每一寸土地，也预示着多特瑞LRP计划的正式启动。接着，动画通过花瓣元素，为您展示了四款超值首购套装。从2000PV的全精油套装，到400PV的居家呵护套装，再到225PV和125PV的实用套装，每一款都享有超值的折扣和回馈百分比，更有机会获得额外的奖励点数哦！
The key part of the animation showcases in detail the three major benefits of the LRP program through elements such as stars and progress bars. Whether it's monthly single order rewards, selected product giveaways, or redemption of reward points and exclusive package purchases, they all make you more and more cost-effective as you use them. The LRP Plus benefit, designed specifically for new customers in 2025, allows you to register and enjoy a 50 yuan electronic coupon. Completing orders continuously can also earn you more great gifts!
动画的重点部分，通过星星、进度条等元素，为您详细展示了LRP计划的三重重磅福利。无论是每月的单笔订单回馈、精选产品赠送，还是回馈点数兑换和专属套装购买，都让您越用越优惠。而专为2025年新顾客设计的LRP Plus福利，更是让您注册即享50元电子优惠券，连续完成订单还能获得更多好礼！
As the animation comes to an end, water droplets fall and transform into patterns with the LRP logo, as if it were Dortmund's promise to every customer - we will accompany you through every beautiful moment with higher quality products and services.
随着动画的结尾，水滴掉落并变成带有LRP字样的图案，仿佛是多特瑞对每一位顾客的承诺——我们将以更加优质的产品和服务，陪伴您度过每一个美好的瞬间。
3. CHARACTER SETTING
The visual design of this animation is centered around the distinctive character "ō" in the Dortmund brand logo, which runs throughout the entire film. The auxiliary elements feature four unique floral patterns on each of the four gift cards, which not only enrich the image but also reflect the brand's nature and purity. In terms of color and style, we pursue dynamic and varied visual effects, as well as smooth and natural narrative rhythms, to bring you a refreshing viewing experience.
本次动画的视觉设计，以多特瑞品牌logo中的特色字符“ō”为核心符号，贯穿整部影片。辅助元素则采用了四张礼遇卡上各具特色的四种花卉图案，既丰富了画面，又体现了品牌的自然与纯净。色彩与风格上，我们追求灵动多变的视觉效果和流畅自然的叙事节奏，为您带来耳目一新的观赏体验。
4. CAMERA VOICE DESIGN
In terms of camera language, we have employed various techniques to enhance the attractiveness and expressiveness of the content. The opening introduces the theme through the outward rotation of floral elements and the appearance of the word 2025; The transition section uses techniques such as rotation, pulling out, and pushing the mirror to connect the various core paragraphs together; Key display section, using petal elements, stars, progress bars, etc., to visually display the discount information of the feedback plan; At the end, water droplets fall and turn into the LRP logo, enhancing the brand image.
在镜头语言上，我们运用了多种手法来增强内容的吸引力和表现力。开场通过花元素的外旋和2025字样的出现，引出主题；过渡部分则利用旋转、拉出、推镜等手法，将各个核心段落串联起来；重点展示部分，使用花瓣元素、星星、进度条等，直观展示回馈计划的优惠信息；结尾部分，水滴掉落并变成LRP字样，强化品牌形象。
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
Dear family, come and join us! Let's embark on this journey of pure and authentic essential oils together, and let the fragrance of Dortmund accompany you every day!
亲爱的家人们，快来加入我们吧！一起开启这场至真至纯的美好精油之旅，让多特瑞的香气陪伴您的每一天！
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
