—Client / 出品方
华为

—Project name & type/项目名称&类型
《华为天生会画icon演绎》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年4月29日

—Production cycle / 制作周期
3 days

 1. BACKGROUND PROJECT

In the wave of digital creativity, Huawei has once again launched its self-developed painting application - the Tianshenghui Painting APP - as an innovator. This application not only carries Huawei's profound understanding of technology and art, but also marks Huawei's new exploration in the integration of artificial intelligence and art.

在数字创意的浪潮中，华为再次以创新者的姿态，推出了自研绘画应用——天生会画APP。这款应用不仅承载着华为对科技与艺术的深刻理解，更标志着华为在人工智能与艺术融合领域的全新探索。

The birth of the "Born to Draw" app originated from Huawei's keen insight into the creative expression needs of modern people. In this fast-paced era, people are eager to find a simple and efficient way to transform their inner creativity and inspiration into visual works. Huawei, with its profound accumulation in AI technology, has created this application that can intelligently recognize, optimize, and generate exquisite paintings, making it easy for everyone to become a painting master.

天生会画APP的诞生，源于华为对现代人创意表达需求的敏锐洞察。在这个快节奏的时代，人们渴望找到一种简单而高效的方式，将内心的创意与灵感转化为视觉作品。华为凭借其在AI技术上的深厚积累，打造了这款能够智能识别、优化并生成精美画作的应用，让每个人都能轻松成为绘画大师。

In terms of core values, Tianshenghui Painting APP is committed to breaking the boundaries of traditional painting and allowing creativity to be unrestricted by skills. It is not just a tool, but also a platform that inspires creativity and unleashes potential. Empowered by AI technology, users can freely express their creativity and enjoy the joy and sense of achievement brought by painting here.

核心价值方面，天生会画APP致力于打破传统绘画的界限，让创意不受技能限制。它不仅仅是一款工具，更是一个激发创意、释放潜能的平台。通过AI技术的赋能，用户可以在这里尽情挥洒创意，享受绘画带来的乐趣与成就感。

2. STORYBOARD 

The screen begins to appear, a colorful and vibrant scene. As the screen continues, the camera advances forward, presenting a continuous stream of images. A vivid work leaps onto the screen, while the surrounding frames gradually shrink inward. A continuous pen gradually appears at the top of the screen, allowing the audience's vision to finally focus on the pen. Subsequently, the icon of Huawei's "Born to Paint APP" slowly appears, symbolizing infinite creativity and the rebirth of painting.

画面开始呈现，是一个五彩斑斓、充满生机的场景，随着画面的继续，镜头向前推进，出现不断的画面，一幅生动的作品跃然屏上，同时周围的画框开始逐渐向内收缩，画面顶部逐渐出现了一直笔，使观众的视野最终聚焦在笔上，随之，华为“天生会画APP”的icon的图标缓缓出现，寓意着创意无限，绘画新生。

 3. CHARACTER SETTING

In terms of visual design, MG animation, which is born to draw apps, adopts a fresh and bright style, with bright color matching as the main color scheme, creating a relaxed and pleasant atmosphere. The element design in the animation is concise yet detailed, reflecting Huawei's pursuit of quality and meeting the aesthetic needs of modern people for simplicity and beauty.

在视觉设计上，天生会画APP的MG动画采用了清新明快的风格，色彩搭配以明亮色调为主，营造出一种轻松愉悦的氛围。动画中的元素设计简洁而不失细节，既体现了华为对品质的追求，也符合现代人对简约美的审美需求。

In terms of conceptual design, the app emphasizes the combination of creativity and freedom. Through the intelligent recognition and optimization of AI technology, users can freely express their creativity in applications without any restrictions. This design concept runs through the entire creative process of MG animation, making the animation works both technologically advanced and artistic.

概念设计方面，天生会画APP强调创意与自由的结合。通过AI技术的智能识别与优化，用户可以在应用中自由挥洒创意，不受任何限制。这种设计理念贯穿了整个MG动画的创作过程，使得动画作品既具有科技感又不失艺术气息。

 4. CAMERA VOICE DESIGN

In terms of camera language, MG animation, which is born to draw apps, adopts rich camera switching and animation effects to enhance the attractiveness and expressiveness of the content.In terms of color matching, the animation is mainly dominated by bright tones, but at critical moments, the contrast between cool and warm tones is cleverly used to highlight emotional changes and plot twists. In terms of composition, animation emphasizes the sense of hierarchy and space in the picture, guiding the audience into the story context through clever layout and perspective switching.

在镜头语言上，天生会画APP的MG动画采用了丰富的镜头切换和动画效果，以增强内容的吸引力和表现力。色彩搭配方面，动画整体以明亮的色调为主，但在关键时刻会巧妙地运用冷暖色调的对比，以突出情感的变化和情节的转折。构图上，动画注重画面的层次感和空间感，通过巧妙的布局和视角切换，引导观众进入故事情境。

The line drawing shows the effect separately

线稿图单独展示效果