Channel ZHTV.mp4

2016.09
Identity Design

Direct / Artwork / Packing / Motion : Gaeul Kim with Seyoung, Minseop, Jinsun.

Music : Steve Gibbs - Patterns
(Cyrus Reynolds Remix)
Charlesthefirst - The descent
JaymesYound - I'll be good

[Channel ZHTV] is a brand film.

It's a project that rebranded Channel ZHTV, one of Korea's cable channels.

The channel's core sentence, "Expand China," is the same slogan.
I wanted to keep it and project an image of the liability from the metadata of the existing window.

When a line is repeated, a curve is formed, and when the curve is repeated, a great rhythm is formed, making it suitable for representing a splendid image of China.

And this is based on a module grid with a repetitive pattern, and we've created a grid system and applied it to multiple media.

So this is what we're going to do with the repetitive pattern of module grids.
We're going to build a grid system on top of it.
It's been applied to multiple media.

*It's a Personal Project not for Commercial Use.