—Client / 出品方
SUNYORY三得利

—Project name & type/项目名称&类型
三得利开屏实拍结合动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年5月18日

—Production cycle / 制作周期
15 days

《三得利开屏》mg动画-安戈力文化-片头片尾旗标角标.mp4

 1. BACKGROUND PROJECT

In this fast-paced era, everyone is seeking their own small joys in life and needs little surprises to brighten up their daily routines. The Suntory brand has always been committed to delivering high-quality products and services. This time, we’re launching a creative campaign called “Suntory Serendipity.” We hope to add unexpected joy to your life through a series of delightful stories.

在这个快节奏的时代，每个人都在追寻那份属于自己的小确幸，都需要一点小小的惊喜 来点亮平凡的生活。三得利品牌一直致力于为消费者带来高品质的产品和服务。这次，特别推出了一场名为“逢三得利”的创意活动。希望通过一系列妙趣横生的故事，给您的生活增添一份不期而遇的惊喜。

2. STORYBOARD  

To better convey this surprise, Suntory has produced a live-action and animation hybrid short film. The film is divided into three chapters: “The University Student,” “The Office Worker,” and “The Traveler.” Each chapter uniquely portrays those serendipitous moments that make life special.

为了更好地传达这份惊喜，三得利精心打造了一部实拍结合动画的创意短片。这部短片分为三个篇章–《大学生篇》《上班族篇》以及《出游人篇》每一个篇章都以一种独特的方式展现了生活中不经意间的美好瞬间。

The entire film follows an ordinary person having a surprising encounter with Suntory at some point during their day. “The University Student” tells the story of a tired female student who encounters trouble at the subway turnstile but unexpectedly receives a Suntory coupon, setting off on an unexpected adventure. “The Office Worker” features a busy white-collar man who faces minor setbacks at work but finds temporary escape from reality thanks to a coupon. The final chapter, “The Traveler,” is about a woman about to embark on a journey who experiences a small mishap in the subway car but is then blessed with good luck, brightening her day.

整个片子都是通过生活中的一个平凡人物在一天某个时刻与三得利的奇妙邂逅，其中《大学生篇》讲述了一个疲惫的女大学生在地铁闸机处遇到了麻烦，却意外收获了三得利的优惠券，从而开启了一段意想不到的奇妙旅程。而《上班族篇》讲的是一位忙碌的白领男士在工作中遭遇小挫折，却因一张优惠券而得到了短暂的逃离现实的机会。短片中最后的《出游人篇》则是讲述一位即将踏上旅途的女士，在地铁车厢的小小意外之后，同样被幸运之神眷顾，迎来了一天的好心情。