—Client / 出品方
字节跳动
—Project name & type/项目名称&类型
抖音健康分MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年12月15日
—Production cycle / 制作周期
22 days
《抖音健康分》mg动画片头片尾旗标角标-安戈力文化.mp4
1. BACKGROUND PROJECT
The prosperity of the Douyin livestreaming ecosystem has led the platform to introduce a new Health Score system to ensure user experience and maintain a healthy livestreaming environment. This system aims to regulate the behavior of streamers through a series of rules, encouraging positive content creation while combating violations, thereby building a more harmonious livestreaming community.
随着抖音直播生态的日益繁荣，平台为了保障用户体验和直播环境的健康，推出了新版健康分系统。该系统旨在通过一系列规则来规范主播的行为，鼓励积极正面的内容创作，打击违规行为，从而构建一个更加和谐的直播社区。
Douyin Livestreaming has launched a new set of Health Score rules. Initially, every streamer starts with 100 points. Once a streamer engages in rule violations, they can lose between 1 to 8 points. If the Health Score drops below 40 points, the streamer loses the ability to participate in PKs (Player Kills, a feature where streamers compete for viewer engagement). When the score further decreases below 20 points, the streamer is no longer able to receive any gifts from viewers.
抖音直播推出了新版健康分规则，初始健康分为100分，一旦主播出现违规行为，将会被扣除1到8分不等。如果健康分下降至40分以下，那么主播将失去PK的功能；而当分数进一步降低至20分以下时，主播便无法再从直播中获取任何打赏收入。
However, streamers can earn additional points by conducting livestreams in compliance with regulations and completing relevant compliance tests. Additionally, obtaining specific certifications can increase the maximum Health Score to 120 points. These changes are designed to encourage streamers to maintain a healthy and positive livestreaming environment.
不过，主播们可以通过遵守规定进行直播以及完成相关的合规性测试来获得额外的加分。另外，申请并获得特定的资质认证，还能提升健康分的上限至120分。这些改变旨在鼓励主播们维护一个健康、积极的直播环境。
2. STORYBOARD
The narrative of the entire MG animation revolves around the introduction of the new Health Score rules on the Douyin livestreaming platform. The story is told from the perspective of an audience member, showcasing a vibrant virtual livestreaming world. In this world, the Health Score serves as a critical measure of a streamer’s conduct, starting at 100 points. Violations result in point deductions, and low scores can lead to the loss of certain functions like PKs or the inability to receive gifts. Streamers can recover or even increase their Health Score by conducting compliant livestream activities and completing compliance exams. Obtaining relevant certifications can raise the maximum Health Score to 120 points.
整个MG动画的故事设定围绕抖音直播平台推出的新版健康分规则展开。故事从一位观众的角度切入，展示了一个充满活力的虚拟直播世界。在这个世界里，健康分成为了衡量主播行为的重要指标，初始为100分。如果有违规行为，健康分会被扣除，分数过低会导致主播丧失部分功能，比如PK功能禁用或无法获得打赏。然而，主播也可以通过合法合规地进行直播活动和完成合规性考试来恢复甚至增加健康分。申请相关资质还可以提高健康分的上限，最高可达120分。
The animation uses dynamic graphics and scene transitions to convey the core information of the Health Score rules and encourages users and streamers alike to work together to create a healthier, more civilized livestreaming environment.动画通过一系列动态图形和场景转换，传达了健康分规则的核心信息，并鼓励用户和主播一起努力，创造一个更加健康、文明的直播环境。
That’s right, the new Health Score rules for Douyin Livestreaming have been launched. Under the new rules, streamer accounts are managed on a tiered basis according to their score. The initial Health Score is set at 100 points, and each violation results in a deduction of between 1 to 8 points. When the Health Score drops below 40 points, the PK function will be disabled, and if it falls below 20 points, streamers will no longer be able to receive gifts or tips from viewers. In addition, streamers can earn bonus points by conducting compliant livestreams and completing compliance exams. Applying for and obtaining relevant certifications can also increase the total score limit.
抖音直播新版健康分规则上线啦。新规则依据分值，对主播账号进行阶梯式管理。健康分初始分值为 100 分，每次违规扣除 1-8 分不等。健康分低于 40 分，PK 功能将被禁用，低于 20 分，主播将无法获得打赏收入。此外，主播可通过合规直播、完成合规考试等方式获得加分。申请相关资质，还可以提高总分上限哦。
3. CHARACTER SETTING
In terms of color design, bright and high-contrast colors are used to highlight important information, such as the appearance of envelopes and on-screen prompts. During scenes depicting happy moments among streamers, warmer and brighter colors may be used to convey a positive emotional atmosphere. Different color codes may represent different statuses of the Health Score; for example, a warning color might be used when the Health Score falls below 40 points, whereas a reward color could be used when the score exceeds a certain level.
在动画的色彩设计上使用了鲜艳且对比度高的颜色来突出重要信息，例如信封和信纸的出现，以及屏幕上的提示信息，在表现主播们开心的场景时，色彩可能会更温暖和明亮，以体现积极正面的情感氛围。对于健康分的不同阶段，不同的颜色编码可能被用来代表不同的状态，比如健康分低于40分时可能使用警告色，而当健康分高于一定数值时则可能使用奖励色。
Various composition techniques are employed, such as split-screen to display two related scenes simultaneously during the explanation of Health Score rules, which helps convey multiple messages without cluttering the screen. For some scenes, such as when a character enters the screen, panoramic perspectives are used to give viewers a sense of immersion.
在构图上使用了多种构图技巧，例如在介绍健康分规则时，使用了分屏技术来同时展示两个相关的场景，这有助于同时传达多条信息而不使画面显得拥挤。在某些场景中，比如女生被带入屏幕的过程，构图采用了全景视角，这使得观众能够看到完整的动作流程，并感受到一种沉浸感。