—Client / 出品方
啄木鸟

—Project name & type/项目名称&类型
《啄木鸟抖音报奖》拼贴动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年6月27日

—Production cycle / 制作周期
10 days

《啄木鸟抖音报奖》mg动画片头片尾旗标角标-安戈力文化.mp4

 1. BACKGROUND PROJECT

The problem of repairing household appliances in life often makes people feel helpless, and this trouble seems to be everywhere. However, in this digital age, consumer preferences are shifting from traditional offline repair shops to more convenient and reliable online solutions. The Woodpecker Repair Platform was created as a bridge to fill the gap between users and high-quality professional services. Whether it’s a sudden microwave breakdown or a stubborn problem with your washing machine, Woodpecker can provide you with a quick and convenient solution to rejuvenate your life.

生活中的家电维修问题常常让人们感到束手无策，这种困扰似乎无处不在。然而，在这个数字化时代，消费者的偏好正在从传统的线下修理店转向更便捷、更可靠的在线解决方案。啄木鸟维修平台应运而生，作为一座桥梁，填补了用户与高质量专业服务之间联系的空白。无论是突如其来的微波炉故障还是洗衣机的故障问题，啄木鸟都能为您提供快速、便捷的解决方案，让您的生活重新焕发活力。

2. STORYBOARD 

Through Douyin, a powerful social platform, Woodpecker has created a new trend of online home appliance repair, attracting target audiences through short videos, accurately meeting their needs, and making Woodpecker their trusted choice.

啄木鸟通过抖音这一强大的社交平台，打造了线上家电维修的新潮流，通过短视频吸引目标受众，精准满足他们的需求，让啄木鸟成为他们信赖的选择。

Ugly also successfully completed the design task for the woodpecker, using the same blue tone as the woodpecker app logo on the main color, and using vibrant orange accents to form a sharp contrast and enhance the visual impact. The integration of black and white real-life shooting elements not only unifies the visual style, but also subtly conveys the brand concept, which is deeply imprinted in the hearts of the audience.

安戈力也成功的为啄木鸟完成了本次的设计任务，主色调上选用与啄木鸟App标志一致的蓝色基调，并以活力四射的橙点缀色，形成鲜明对比，提升了视觉冲击力。黑白实拍元素的融入不仅统一了视觉风格，还巧妙传达了品牌理念，深深印在观众心中。

 
 3. CHARACTER SETTING

This time, the woodpecker logo is transformed into the main character, and it enters the picture with its lively image, symbolizing professionalism and efficiency. The action of the woodpecker pecking at the food is cleverly combined with the home appliance maintenance scene, which vividly shows the core value of the platform. This is not just a simple repair, but a perfect combination of creativity and technology, so that every user can feel the flexibility and reliability of the woodpecker when solving home appliance problems.

这次，啄木鸟Logo化身为主角，以其活泼的形象进入画面，象征着专业与效率。啄木鸟啄食的动作与家电维修场景巧妙结合，生动展现了平台的核心价值。这不仅仅是简单的维修，而是一种创意与技术的完美结合，让每位用户在解决家电问题时都能感受到啄木鸟的灵活与可靠。