‘little Be’ Channel Branding by Martin Falconer.mp4

Martin Falconer

Design & Art Direction

Fun relatable characters and stacking blocks bring preschooler brand littleBe to life from 9am - 12pm everyday on ITVBe.

From seeing the fun our own kids have stacking blocks on top of one-another and knocking them back down, we created a brand language based on hero-images residing inside stacking and toppling towers. Together with ident animations, break bumpers and the zone opener/closer, all elements flow seamlessly with no cuts giving the brand a simple fluidity.