—Client / 客户
三六一度（中国）有限公司
—Project name & type/项目名称&类型
361°净盾科技
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月10日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

After strenuous exercise, the smell of sweat on the body surface is always annoying for all the handsome men and women! If you want to exercise happily, and don't want unpleasant smells, how can you solve it? I think you need 361°Jingdun Technology to help you!

当剧烈运动过后，体表汗液所产生的气味总是一个个俊男美女们烦恼不已！想要快乐运动，不想要难闻异味，该怎么解决呢？我想，你需要361°净盾科技来帮你！

2. STORYBOARD 

 Sweat is tasteless, but what is the reason why it always smells like sweat when sweating during exercise? That's because when the odorless sweat breeds bacteria, it will "smelt", and the more sweat, the stronger the smell!
汗液本无味，可是运动出汗却总是散发出汗味是什么原因呢？那是因为当无味的汗液滋生细菌后，便会“变味”，而汗液越多，气味更加浓烈！

 3. CHARACTER SETTING

The sweat produced during running is the carrier of bacterial growth, which makes the sweaty runners extremely uncomfortable. In line with this demand, the expressions of the characters require the runners to show extreme discomfort; running in Jingdun technology clothes Those who have the ability to effectively inhibit bacteria, sway sweat wantonly, and the lightness and joy on the face form a sharp contrast between before and after!

跑步时产生的汗液是细菌滋生的载体，使大汗淋漓的跑者极度不适，契合这一诉求表现，人物形象的表情上要求跑者表现出极度不适的状态；穿上净盾科技衣物的跑者，拥有了有效抑制细菌的能力，将汗水肆意挥洒，脸上的轻松愉悦形成前后鲜明的对比！